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    Welcome to Machinery Row BicyclesWelcome to Machinery Row Bicycles


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    Madison's local bicycle shop since 2003.


    Machinery Row Bicycles is located in the historic Machinery Row building on Williamson Street and John Nolan Drive.

    Our extensive bicycle selection, collection of vintage artwork, and lakeside setting has made Machinery Row Bicycles a destination bike shop since we opened our doors in 2003.

    We carry full lines of mountain, road, cyclocross, electric, triathlon, gravel, and town bikes as Madison’s largest independent dealer of Trek Bikes and several other brands. 

    We're also dedicated to providing quality bicycle maintenance and bicycle fittings for every bike in our community.




    News and Events



    • We Have Gift Certificates!
    • Call for details! They're available in any amount and never expire!



    • We have studded winter tires! Studded tires from Schwalbe are in stock in various sizes. The carbide studs bite into icy surfaces with tenacity, making your winter rides much less trecherous.  A reflective sidewall adds visibility during low-light and nighttime rides. Even the rubber tread itself is a softer compound, adding grip on cold pavement. Make every winter ride as much fun as summer!



    • Our fleet of Zipp rental wheels is now for sale! We have one pair each of Zipp 202's, 303's, 404's and 808's on sale! Please call for prices. One set of Continental Grand Prix 4000S tires and tubes are included and mounted at no additional charge. All warranties apply when purchased.



    • E-Bikes are in stock: Electric-assist Giant, Felt and Trek bicycles are in stock, and ready to ride. If you're looking for an efficient, fun way to pursue cycling and want the bike to help you out, e-bikes are definitely worth a try. Errands? Commuting? Joining in on longer rides? Our e-bike selection is top quality, and equipped with Shimano's STEPS, Bosch's Performance, or Yamaha's SyncDrive Sport mid-mount power-assist system. Come in for a test ride today!
    Machinery Row Bicycles is dedicated to offering the finest bicycles that have been assembled to the highest standards. We offer a lifetime free adjustment policy with every adult bicycle we sell. The buyer will also receive a coupon for a free 200 mile tune-up usable with each bicycle purchased.

    New Products

    Most Popular

    • 2019 Trek FX 3 Disc

      2019 Trek FX 3 Disc

      Regular Price: $819.00

      Special Price $759.00

      Your Savings: 7%

    • 2018 Felt VR3

      2018 Felt VR3

      Regular Price: $3,699.00

      Special Price $2,999.00

      Your Savings: 19%


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